There are many websites which have better content than the other websites but they are low in ranking and they do not get that place in websites ranking which they deserve. There are many factors which are responsible for this. Google algorithm is complex and difficult to understand. One cannot find the exact algorithm used by Google but by concentrating on Google policies about webmasters you can produce good results for your website. You can use different strategies to maintain your website ranking. Choose the best keywords for your topic heading, those keywords which expresses the topic. Use social media signals, they are worthy for maintaining traffic. Social media websites are valuable as they are associated with fine ranking in Google index. Avoid too much adds, they might be an obstacle for struggling websites. Make back links they are worthy. Back links are gold for websites; large numbers of back links are powerful factor for website ranking. Above are the few things which can be helpful for you. Thanks for reading.